Artificial Intelligence · Chatbots & Assistants
AI chatbots and virtual assistants in Saudi Arabia: Arabic and English, grounded in your knowledge, handing off to people
GoAgile builds assistants for customers and staff on web, WhatsApp, voice and internal tools. They answer from your own knowledge, connect to your CRM, ERP and ticketing systems, and hand over to a person with the full conversation when they should.
- Arabic and English, including common dialects
- Answers from your knowledge base, with citations
- Connected to your CRM, ERP and service desk
- + English
- Arabic+ English
- Web and voice
- WhatsAppWeb and voice
- To a person
- HandoffTo a person
- In your content
- GroundedIn your content
What it is
What is an AI chatbot or virtual assistant?
An AI chatbot or virtual assistant is software that understands questions written or spoken in everyday language, finds the answer in your knowledge or systems, and replies in the same language, on the channel your customer or employee already uses. A good one knows its limits and hands over to a person with the conversation attached.
Modern assistants use large language models with retrieval (RAG), so they answer from your policies, products and records instead of guessing. For simple, fixed questions a scripted flow is still cheaper and safer, so we choose the lightest design that works.
When an assistant also needs to do things, such as updating an order or booking a visit, it becomes an agent with permissions and approvals. We build those too, and link the two so one assistant can answer and act.
Key facts
- Channels
- Web chat, WhatsApp, mobile apps, voice and Teams
- Languages
- Arabic and English
- Knowledge
- Your documents, FAQs and records
- Systems
- CRM, ERP, ticketing and email
- Safety
- Guardrails, handoff and audit
What we build
Assistants for customers, staff and phone lines
Six workstreams. Most clients start with one channel and one audience.
Answers and actions for customers, day and night
Assistants that handle common questions, track orders, book appointments and collect details, then pass complex cases to your team with the full history.
- Answers drawn from your knowledge base
- Order, booking and account look-ups
- Complaint and request capture
- Smart handoff with the conversation attached
- Arabic and English in one assistant
- Business hours and holiday rules
What you get
Faster replies for customers and fewer repeat questions for your team.
HR, IT and finance help inside the tools staff use
Internal assistants for policy questions, leave and onboarding, IT requests and finance queries, with answers drawn from your own policies and access checked per user.
- HR policy and leave questions
- IT support and access requests
- Finance and procurement queries
- Onboarding guides for new joiners
- Microsoft Teams and intranet delivery
- Permission-aware answers
What you get
Staff get answers in seconds, and service teams handle fewer routine tickets.
Meet customers on the channels they already use
WhatsApp is the main channel for many Saudi customers. We build assistants for the WhatsApp Business platform, web chat and mobile apps, with message templates and opt-in handled properly.
- WhatsApp Business platform assistants
- Web and mobile chat
- Message templates and opt-in handling
- Rich replies, buttons and lists
- Media and document handling
- One conversation history across channels
What you get
One assistant, available where your customers are.
Phone lines that understand and respond
Voice assistants for call routing, status enquiries and simple requests, with speech recognition tuned for Arabic and English and a clean transfer to an agent.
- Speech-to-text and text-to-speech in Arabic and English
- Call routing and authentication
- Status and balance enquiries
- Appointment booking
- Warm transfer to a person
- Call summaries written to your CRM
What you get
Shorter queues and calls routed to the right person first time.
Connected to the systems behind the conversation
An assistant is only as useful as its access. We connect it to your CRM, ERP, ticketing and email so it can look up facts, create records and log every conversation.
- CRM: Dynamics 365, Zoho and others
- ERP: orders, invoices and stock
- Ticketing and service desk
- Email and calendar
- Identity and single sign-on
- Conversation logs and summaries in your systems
What you get
Conversations that end in the right record, not a copy-paste.
See what people ask and fix what fails
Dashboards show topics, resolution rates, handoffs and gaps in your knowledge, so the assistant improves every month.
- Top questions and topics
- Resolution and handoff rates
- Unanswered question reports
- Customer satisfaction scores
- Knowledge gap list for content owners
- Monthly improvement review
What you get
An assistant that gets better, with numbers to show it.
How we work
From first conversation to a live assistant
We build around the questions people really ask, then widen the scope as quality is proven.
- 1
Discover
Audience, channel, top questions, systems and success measures, from your real chat, call and ticket data.
- 2
Design
Conversation design in Arabic and English, handoff rules, tone and guardrails.
- 3
Build
Knowledge, retrieval, integrations and channels, built and tested with sample data.
- 4
Test
Real questions scored by your team, including tricky and off-topic ones.
- 5
Launch
A limited rollout with human review, then wider release.
- 6
Improve
Monthly review of analytics, gaps and costs.
Reference
Which type of assistant, and on which channel?
Two tables that decide most designs.
Rule-based bot, AI assistant or AI agent?
| Type | How it works | Best for | Watch out for |
|---|---|---|---|
| Rule-based bot | Scripted menus and fixed flows | A small set of fixed questions | Breaks on unexpected wording |
| AI assistant (RAG) | Understands free text and answers from your knowledge | Wide-ranging questions with a knowledge base | Needs good content and testing |
| AI agent | Plans and acts in your systems, with approvals | Tasks such as updating an order or booking a visit | Needs permissions, approvals and audit |
Learn more about the agent approach on our AI agents page.
Channels
| Channel | Good for | Notes |
|---|---|---|
| Customer service, order updates and reminders | Uses the WhatsApp Business platform, templates and opt-in | |
| Web chat | Website visitors, sales questions and support | Quick to launch and easy to measure |
| Mobile app | Customers inside your own app | Can use account context securely |
| Voice | Phone support and routing | Needs Arabic and English speech tuning |
| Microsoft Teams | Employee help and internal requests | Works with your identity and permissions |
| Triage and draft replies | Usually with human review |
Technology
Models and platforms chosen to fit your channels and data rules
We build on the model and platform that suit your languages, data rules and budget.
Models
Build and integrate
Logos are trademarks of their respective owners and are shown to indicate platforms we work with.
Built for Saudi enterprises
Assistants that handle customer and staff data responsibly
Conversations contain personal data. We design for that from the start.
Control where conversations are stored
We decide with you where chat logs, voice recordings and customer data live, in your environment or a Saudi-hosted one, and apply retention and deletion rules in line with the PDPL.
- Storage location agreed up front
- Retention and deletion schedules
- Personal data masking in logs
- Role-based access to transcripts
- Consent and opt-in records
- No training on your conversations by default
What you get
Customer data handled the way your policy says.
An assistant that stays on topic and on policy
Guardrails keep the assistant within your policies, stop it making commitments it cannot keep and send sensitive cases to a person.
- Topic and scope limits
- Citation of sources
- Refusal for out-of-scope requests
- Escalation rules for complaints and sensitive cases
- Prompt-injection defences
- Review of flagged conversations
What you get
Fewer wrong answers and a clear escalation path.
Arabic and English that sound right
We write and test conversation flows in Arabic and English, handle common dialects, and review tone with your own staff.
- Modern Standard Arabic and common dialects
- English and mixed-language messages
- Right-to-left layout in chat widgets
- Hijri and Gregorian dates
- Tone and style guide
- Native-speaker review
What you get
An assistant your customers find natural.
Owners, records and review
Each assistant has an owner, a purpose and a review schedule, aligned with SDAIA's AI Ethics Principles and your policies.
- An owner for every assistant
- Change control for prompts and knowledge
- Conversation audit trail
- Quality and complaint review
- Incident handling
- Alignment with SDAIA principles and sector rules
What you get
AI customer service you can explain and audit.
Why GoAgile
Why teams choose GoAgile for assistants
A chatbot that fails in front of customers costs more than none. These are our habits.
Built on your knowledge
RAG over your policies and records, so answers are specific and cited.
Connected, not bolted on
Integrated with your CRM, ERP and ticketing from the start.
Arabic and English
Conversation design and testing in both languages, with native review.
Guardrails and handoff
Clear limits, and a smooth path to a person.
Cloud or on-premises
Hosting that matches your data rules, including private models.
Local and accountable
A Riyadh team with ISO 27001 certified practices.
More from AI
Explore our other AI services
Each one stands alone and works better with the others: knowledge, agents, automation and the governance around them.
- AI Consulting & StrategyFind where AI pays off, set the guardrails and build a roadmap you can fund.View service
- Machine Learning & Data ScienceForecasting, anomaly detection and language models, trained and run where your data lives.View service
- Generative AI SolutionsRAG assistants, copilots and private LLMs grounded in your documents and systems.View service
- AI AgentsAgents that take action in your ERP and service systems, with approvals, guardrails and audit.View service
- Intelligent Process AutomationDocuments, approvals and back-office work automated with RPA, AI and human review.View service
Ready for an assistant that customers and staff will actually use?
Tell us the audience, the channel and the top questions. We will propose a design, an integration plan and a pilot.
Plan a virtual assistant →Questions answered
AI Chatbot & Virtual Assistant FAQs
What is an AI chatbot?
How is an AI assistant different from a rule-based chatbot?
Can the chatbot work in Arabic and English?
Can you build a WhatsApp chatbot?
How does handoff to a human work?
Can it connect to our CRM and ERP?
How do you stop the chatbot giving wrong answers?
How long does it take to launch a chatbot?
Can the assistant run on our own servers?
Talk to a virtual assistant specialist
Tell us who the assistant is for, the channel and the questions it should answer. We will respond with a design and a pilot plan.
Why GoAgile for chatbots?
Assistants in Arabic and English, grounded in your knowledge and connected to your systems.
- Web, WhatsApp, voice and internal channels
- Answers from your own knowledge, with handoff
- Connected to CRM, ERP and ticketing
- ISO 27001 information security practices